The Audience in Everyday Life: Living in a Media World - Paperback

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

• | Author: S. Elizabeth Bird
• | Publisher: Routledge
• | Publication Date: Jun 24, 2003
• | Number of Pages: 211 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0415942586
• | ISBN-13: 9780415942584