Overview
Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure. It develops a consumption perspective, which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.
- | Author: Barry J. Davies
- | Publisher: Wiley
- | Publication Date: Mar 01, 2002
- | Number of Pages: 372 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0471489123
- | ISBN-13: 9780471489122
