Overview

Affect and Social Behavior provides the first integrative and comprehensive examination of current research and theory into the role that emotion plays in influencing social behavior. The past twenty years has seen a resurgence of scientific interest in how everyday responses to the social world may be influenced by very subtle shifts in affect. What we remember and what we pay attention to have been shown to be the product of our mood state. This new volume investigates a number of important domains such as aggression, altruism, romantic attraction, and consumer behavior and the role that affect plays in instigating and regulating these behaviors. The chapters were written by some of the most prominent researchers in the field and they provide an up-to-date review of research and theory in this important area of study.