"The Tug of War Over Leverage: Why Suppliers Lose"

In this follow-up to his successful debut book, "The Disappearing Merchant", author Mike Hogenmiller, a 42 plus-year veteran of the retail industry, shifts his focus to the supplier side of the merchant-supplier equation. In "The Tug of War Over Leverage: Why Suppliers Lose", he examines suppliers self-defeating behaviors---including their failure to understand their self-worth, articulate a clear vision for their company, and define a path of execution to achieve their goals. It is Hogenmiller's contention that most suppliers, regardless of their business, have a multitude of opportunities to: * Substantially improve their position in the market. * Gain support and improve productivity while gaining confidence from their associates. * Drive new revenue with increased profitability.* Drive leverage in their favor, improving their position with their customers. With the benefit of experience as a former retail executive and now an industry consultant, he offers practical solutions for suppliers to end the tug-of-war with merchants and replace it with mutually beneficial collaborations. To that end, Hogenmiller describes how suppliers can manage the "bad guy" buyer and understand their worth as suppliers to the marketplace. He also challenges them to consider the 5 critical questions every suppler needs to answer and determine their leverage score with a quiz at the end of the book. For all suppliers seeking to increase their leverage, develop stronger merchant-supplier relationships, and achieve long term sustainable growth, "The Tug of War Over Leverage: Why Suppliers Lose", is a must-read.

• | Author: Mike Hogenmiller
• | Publisher: MHH Consulting LLC
• | Publication Date: October 31, 2019
• | Number of Pages: 51 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0578581434
• | ISBN-13: 9780578581439