Overview
A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy & tactics. "If you want to move, change, shape or lead then Mastering The Media is the first place to start." Darryl Young, Former National Media Director, The Sierra Club ". . .takes the mystery and complexity out of the media game. . .All senior staff should have a copy on their desk." Mike Alvidrez, Executive Director, Skid Row Housing Trust
- | Author: David Hamlin
- | Publisher: David Hamlin & Sydney Weisman
- | Publication Date: Apr 14, 2008
- | Number of Pages: 100 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0615204627
- | ISBN-13: 9780615204628
