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Encyclopedic Dictionary of Marketing

Encyclopedic Dictionary of Marketing

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Product Details
Author:
Barbara R. Lewis
Publisher:
Wiley-Blackwell
Publication Date:
May 04, 1999
Number of pages:
284 pages
Binding:
Paperback or Softback
ISBN-10:
0631214852
ISBN-13:
9780631214854

Overview

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.


  • | Author: Barbara R. Lewis
  • | Publisher: Wiley-Blackwell
  • | Publication Date: May 04, 1999
  • | Number of Pages: 284 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0631214852
  • | ISBN-13: 9780631214854

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