Overview
Traces the early twenty-first-century revolution through which heavy investments were made in such intangible assets as design, branding, and software, exploring the value of such developments, and how to best tap their potential.
- | Author: Jonathan Haskel, Stian Westlake
- | Publisher: Princeton University Press
- | Publication Date: Nov 28, 2017
- | Number of Pages: 288 pages
- | Language: English
- | Binding: Hardcover/Business & Economics
- | ISBN-10: 0691175039
- | ISBN-13: 9780691175034
