Overview
Nollywood is the official name of the Nigerian film industry. The name is carved from Hollywood, the official name of the American film industry. By combining the two words, "Hollywood" and "Nigeria," this name was coined for Africa's largest film industry and the second largest in the world, after Bollywood, the Indian movie industry. The journey of Nollywood started long ago with the likes of Hubert Ogunde, Baba Sala, Ade Love, and other movie giants who entertained their audience with rib-cracking and wisdom-filled movies. However, the movie industry was still relatively unknown and was not identified by a special name. This all changed in 1992 when Kenneth Nnebue produced the first movie on video. When this electronics salesman produced Living in Bondage in 1992, hardly did he know that he had laid the foundation stone of a multi-billion dollar industry. The movie sold over a million copies without any form of electronic advertisement. Rather, the promotion was done by using the local advertising technique - via street vendors. As the saying goes, "the rest is history." Nollywood was born.
- | Author: Dr Boniface Ikejiani
- | Publisher: Boniface Ikejiani
- | Publication Date: Dec 20, 2017
- | Number of Pages: 292 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0692048227
- | ISBN-13: 9780692048221
