Demand Generation Marketing 101: How To Create B2B Demand

In this book, we first lay a solid foundation with the structure of a campaign outlining the 40-40-20 rule and the 2 mountains of B2B demand generation. Then we detail the most effective inbound and outbound marketing strategies. And finally, our secrets to crafting the perfect holistic approach and the tech framework to maximize lead flow.

• | Author: Ian J. Luck
• | Publisher: The Luck Agency Llc
• | Publication Date: Jul 28, 2018
• | Number of Pages: 80 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0692165819
• | ISBN-13: 9780692165812