Overview
A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
- | Author: Ilya Katsov
- | Publisher: Ilia Katcov
- | Publication Date: Dec 02, 2017
- | Number of Pages: 506 pages
- | Language: English
- | Binding: Hardcover/Computers
- | ISBN-10: 0692989048
- | ISBN-13: 9780692989043
