Introduction To Algorithmic Marketing: Artificial Intelligence For Marketing Operations - 9780692989043
ISBN13:
9780692989043
$53.72
A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
- | Author: Ilya Katsov
- | Publisher: Ilia Katcov
- | Publication Date: Dec 02, 2017
- | Number of Pages: 506 pages
- | Language: English
- | Binding: Hardcover/Computers
- | ISBN-10: 0692989048
- | ISBN-13: 9780692989043
- Author:
- Ilya Katsov
- Publisher:
- Ilia Katcov
- Publication Date:
- Dec 02, 2017
- Number of pages:
- 506 pages
- Language:
- English
- Binding:
- Hardcover/Computers
- ISBN-10:
- 0692989048
- ISBN-13:
- 9780692989043