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Marketing in the Service Industries: Marketing Service Inds - Hardback

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Product Details

Author:: Gordon Foxall
Publisher:: Routledge
Publication Date:: Feb 01, 1985
Number of pages:: 222 pages
Binding:: Hardback or Cased Book
ISBN-10:: 0714632708
ISBN-13:: 9780714632704

Overview

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.