Overview
Covering a range of issues which players, fans and administrators will have to confront, this study looks at the impact of global marketing industries, shareholding and the financial powers of mass media.
- | Author: Jon Garland
- | Publisher: Routledge
- | Publication Date: Apr 29, 2000
- | Number of Pages: 256 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0714650684
- | ISBN-13: 9780714650685