The Emergence of Modern Marketing

The Emergence of Modern Marketing - Hardback

Routledge
SKU:
9780714653907
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ISBN13:
9780714653907
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Description
This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.


  • | Author: R. a. Church
  • | Publisher: Routledge
  • | Publication Date: Jan 01, 2003
  • | Number of Pages: 160 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 071465390X
  • | ISBN-13: 9780714653907
Additional Information
Author:
R. a. Church
Publisher:
Routledge
Publication Date:
Jan 01, 2003
Number of pages:
160 pages
Binding:
Hardback or Cased Book
ISBN-10:
071465390X
ISBN-13:
9780714653907
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