Overview
This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.
- | Author: R. a. Church
- | Publisher: Routledge
- | Publication Date: Jan 01, 2003
- | Number of Pages: 160 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 071465390X
- | ISBN-13: 9780714653907
