Overview
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
- | Author: Arjun Chaudhuri
- | Publisher: Routledge
- | Publication Date: Jan 09, 2006
- | Number of Pages: 182 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 075067976X
- | ISBN-13: 9780750679763
