Overview
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective.
- | Author: Abel Adekola
- | Publisher: Routledge
- | Publication Date: Sep 28, 2007
- | Number of Pages: 327 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0754671127
- | ISBN-13: 9780754671121
