Overview
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
- | Author: Michael C. Walker
- | Publisher: 1st Book Library
- | Publication Date: Jun 27, 2002
- | Number of Pages: 276 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0759691150
- | ISBN-13: 9780759691155
