Overview
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
- | Author: Claudia Puchta
- | Publisher: Sage Publications UK
- | Publication Date: Feb 01, 2004
- | Number of Pages: 184 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0761966919
- | ISBN-13: 9780761966913
