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Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture - Paperback

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Product Details
Author:
Roxanne Hovland
Publisher:
Routledge
Publication Date:
Mar 01, 2010
Number of pages:
224 pages
Binding:
Paperback or Softback
ISBN-10:
0765615479
ISBN-13:
9780765615473

Overview

Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.


  • | Author: Roxanne Hovland
  • | Publisher: Routledge
  • | Publication Date: Mar 01, 2010
  • | Number of Pages: 224 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0765615479
  • | ISBN-13: 9780765615473

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