Overview
Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.
- | Author: Edward F. McQuarrie
- | Publisher: Routledge
- | Publication Date: Apr 15, 2008
- | Number of Pages: 256 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0765622254
- | ISBN-13: 9780765622259
