Overview
This is the first integrated theory-to-practice text on marketing's role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.
- | Author: Wojciech Cwalina
- | Publisher: Routledge
- | Publication Date: May 15, 2011
- | Number of Pages: 352 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0765622912
- | ISBN-13: 9780765622914
