Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan. View an example of a teaching tool available in this title: CourseSyllabus.
- | Author: Kent E. Dove
- | Publisher: Jossey-Bass
- | Publication Date: Jul 16, 2001
- | Number of Pages: 512 pages
- | Binding: Paperback or Softback
- | ISBN-10: 078795649X
- | ISBN-13: 9780787956493
