The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

• | Author: David Miller
• | Publisher: Sage Publications
• | Publication Date: Jan 29, 1998
• | Number of Pages: 256 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0803977034
• | ISBN-13: 9780803977037