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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

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Product Details
Author:
David Miller
Publisher:
Sage Publications
Publication Date:
Jan 29, 1998
Number of pages:
256 pages
Binding:
Paperback or Softback
ISBN-10:
0803977034
ISBN-13:
9780803977037

Overview

This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.


  • | Author: David Miller
  • | Publisher: Sage Publications
  • | Publication Date: Jan 29, 1998
  • | Number of Pages: 256 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0803977034
  • | ISBN-13: 9780803977037

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