Overview
In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.
- | Author: Shaun Moores
- | Publisher: Sage Publications UK
- | Publication Date: Sep 05, 2000
- | Number of Pages: 208 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0803984472
- | ISBN-13: 9780803984479
