The Craft Of Creativity

Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively.

• | Author: Matthew A. Cronin, Jeffrey Loewenstein
• | Publisher: Stanford Business Books
• | Publication Date: Apr 17, 2018
• | Number of Pages: 288 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 0804787379
• | ISBN-13: 9780804787376