Overview
Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively.
- | Author: Matthew A. Cronin, Jeffrey Loewenstein
- | Publisher: Stanford Business Books
- | Publication Date: Apr 17, 2018
- | Number of Pages: 288 pages
- | Language: English
- | Binding: Hardcover/Business & Economics
- | ISBN-10: 0804787379
- | ISBN-13: 9780804787376
