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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World - Paperback - 9780805851557

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Product Details
Author:
Curtis P. Haugtvedt
Publisher:
Psychology Press
Publication Date:
Jan 13, 2005
Number of pages:
574 pages
Binding:
Paperback or Softback
ISBN-10:
0805851550
ISBN-13:
9780805851557

Overview

This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web ( 99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac


  • | Author: Curtis P. Haugtvedt
  • | Publisher: Psychology Press
  • | Publication Date: Jan 13, 2005
  • | Number of Pages: 574 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0805851550
  • | ISBN-13: 9780805851557

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