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The Business of Culture: Strategic Perspectives on Entertainment and Media

The Business of Culture: Strategic Perspectives on Entertainment and Media - Paperback

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Product Details
Author:
Joseph Lampel
Publisher:
Psychology Press
Publication Date:
Jul 08, 2005
Number of pages:
346 pages
Binding:
Paperback or Softback
ISBN-10:
0805855823
ISBN-13:
9780805855821

Overview

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely stud


  • | Author: Joseph Lampel
  • | Publisher: Psychology Press
  • | Publication Date: Jul 08, 2005
  • | Number of Pages: 346 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0805855823
  • | ISBN-13: 9780805855821

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