Overview
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.
- | Author: Robert L. Heath
- | Publisher: Routledge
- | Publication Date: Feb 01, 2009
- | Number of Pages: 392 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0805864245
- | ISBN-13: 9780805864243
