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Global Advertising In A Global Culture

Global Advertising In A Global Culture

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Product Details
Author:
Thomas H. P. Gould
Publisher:
Rowman & Littlefield Publishers
Publication Date:
Dec 16, 2015
Number of pages:
254 pages
Language:
English
Binding:
Hardcover
ISBN-10:
081088643X
ISBN-13:
9780810886438

Overview

Gould explores the commerical and cultural underpinnings of advertising--and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.


  • | Author: Thomas H. P. Gould
  • | Publisher: Rowman & Littlefield Publishers
  • | Publication Date: Dec 16, 2015
  • | Number of Pages: 254 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 081088643X
  • | ISBN-13: 9780810886438

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