Global Advertising In A Global Culture

Gould explores the commerical and cultural underpinnings of advertising--and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

• | Author: Thomas H. P. Gould
• | Publisher: Rowman & Littlefield Publishers
• | Publication Date: Dec 16, 2015
• | Number of Pages: 254 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 081088643X
• | ISBN-13: 9780810886438