Sports Business Unplugged: Leadership Challenges From The World Of Sports
Syracuse University Press
ISBN13:
9780815634768
$25.22
For more than seven years, the incisive commentary of Burton and O Reilly has graced the pages of SportsBusiness Journal, the industry s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society."
- | Author: Rick Burton, Norm O'Reilly, David Stern
- | Publisher: Syracuse University Press
- | Publication Date: Aug 16, 2016
- | Number of Pages: 232 pages
- | Language: English
- | Binding: Paperback/Business & Economics
- | ISBN-10: 0815634765
- | ISBN-13: 9780815634768
- Author:
- Rick Burton, Norm O'Reilly, David Stern
- Publisher:
- Syracuse University Press
- Publication Date:
- Aug 16, 2016
- Number of pages:
- 232 pages
- Language:
- English
- Binding:
- Paperback/Business & Economics
- ISBN-10:
- 0815634765
- ISBN-13:
- 9780815634768