Overview
Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
- | Author: Marion Pinsdorf
- | Publisher: Fordham University Press
- | Publication Date: Mar 01, 1999
- | Number of Pages: 171 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0823217833
- | ISBN-13: 9780823217830
