Overview
This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.
- | Author: Newman H. Giragosian
- | Publisher: CRC Press
- | Publication Date: Nov 01, 1978
- | Number of Pages: 320 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0824767705
- | ISBN-13: 9780824767709
