Overview
Digital transformation and artificial intelligence play an important role in entrepreneurship. This book adopts a multidisciplinary approach to entrepreneurship, exploring how entrepreneurial processes contribute to developing new products and services and innovative business models. Recent shifts in business models focus on digital transformation and well-being. Entrepreneurship is evolving with innovative approaches, and artificial intelligence is revolutionizing marketing strategies and market engagement. This volume presents a comprehensive overview of entrepreneurship, digital transformation, and entrepreneurial education. It is designed for entrepreneurs, researchers, teachers, students, and anyone interested in understanding and leveraging these trends.
- | Author: Larisa Ivascu
- | Publisher: Intechopen
- | Publication Date: Jan 29, 2025
- | Number of Pages: 00242 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0854665366
- | ISBN-13: 9780854665365
