Overview
If you were arrested for being in sales would there be enough evidence to convict you? There are only two reasons why people don't business with you: Either they haven't heard of you...or they have. Sure, we all buy from people we know, like, and trust but entrepreneurs are terrible at marketing so you remain unknown in the marketplace. How can anyone get to know you and trust you if they haven't heard of you? Once you're known, how do you build trust to then make the sale without reverting to old school, pushy, cheesy, hard-closing tactics that make you want to shower after each sale? This book addresses this via 80+ stories told by a whiskey-sippin', Air Force veteran, 22-year sales professional who has put food on the table for a family of nine as the sole breadwinner, so you know his strategies and tactics work, are proven, and are current.
- | Author: Wes Schaeffer
- | Publisher: Tsw Group, Inc.
- | Publication Date: Nov 12, 2018
- | Number of Pages: 255 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 098583112X
- | ISBN-13: 9780985831127
