Overview
With nearly twenty years experience in customer relationship management, Gordon Hilleque puts his expertise to work in Building a Trusted Expert Culture: Six Pillars of CRM Success. In it, he tackles one of the biggest challenges in the field--adoption. As a companion book to Trusted Expert Formation: Re-envisioning Your Approach to CRM, Building a Trusted Expert Culture is a comprehensive guide to successful CRM adoption. It debunks industry trends, gets down to what really inspires customer loyalty, and provides powerful solutions to issues that will derail implementation. Building a Trusted Expert Culture: Six Pillars of CRM Success explains how to develop effective team techniques and outlines essential pillars to support customer care transformation. It is an indispensable CRM resource.
- | Author: Gordon Hilleque
- | Publisher: Carla Ewert
- | Publication Date: Jan 31, 2015
- | Number of Pages: 64 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0989291049
- | ISBN-13: 9780989291040
