Overview

If you are in the business of reaching people with your words, then you know people wear filters. Not all listeners are created equal. Some hear you easy, while others struggle to make sense of what you're saying, or trying to say.This book is about the filters people wear-and how they affect the impact and reach of your words. The insights are original and have been gleaned over the past 25 years of working as a professional writer in every capacity but fiction. I never did reach that audience. Couldn't quite get past their filters... This book outlines the five sets of filters that the five types of readers use to decide whether to tune you in, or shut you out. The filters, and how they work and how to navigate them as someone hoping to reach Your Type of Reader effectively are all outlined in detail. This book will Empower you as a Writer or Speaker to more effectively deliver your message, story or idea, based on a deeply personal and insightful approach to how people are processing what they hear behind the scenes, in their own mind, heart and spirit.