Overview
This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.
- | Author: Anne Gregory|Paul E. Willis
- | Publisher: Routledge
- | Publication Date: Jul 22, 2022
- | Number of Pages: 242 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1032028017
- | ISBN-13: 9781032028019
