Overview
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions
- | Author: Taylor & Francis Group
- | Publisher: Routledge
- | Publication Date: Sep 30, 2021
- | Number of Pages: 292 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1032178361
- | ISBN-13: 9781032178363
