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Advertising as a Creative Industry: Regime of Paradoxes

Advertising as a Creative Industry: Regime of Paradoxes

Izabela Derda

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Product Details
Author:
Izabela Derda
Publisher:
Routledge
Publication Date:
Jan 30, 2025
Number of pages:
00092 pages
Binding:
Paperback or Softback
ISBN-10:
1032203048
ISBN-13:
9781032203041

Overview

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.


  • | Author: Izabela Derda
  • | Publisher: Routledge
  • | Publication Date: Jan 30, 2025
  • | Number of Pages: 00092 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1032203048
  • | ISBN-13: 9781032203041

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