Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning (Routledge Interpretive Marketing Research) - 9781032242569

Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

• | Author: Elizabeth Hirschman, Taylor & Francis Group
• | Publisher: Routledge
• | Publication Date: Dec 13, 2021
• | Number of Pages: 108 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032242566
• | ISBN-13: 9781032242569