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Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning (Routledge Interpretive Marketing Research)

Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning (Routledge Interpretive Marketing Research) - 9781032242569

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Product Details
Author:
Elizabeth Hirschman, Taylor & Francis Group
Publisher:
Routledge
Publication Date:
Dec 13, 2021
Number of pages:
108 pages
Language:
English
Binding:
Paperback
ISBN-10:
1032242566
ISBN-13:
9781032242569

Overview

Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.


  • | Author: Elizabeth Hirschman, Taylor & Francis Group
  • | Publisher: Routledge
  • | Publication Date: Dec 13, 2021
  • | Number of Pages: 108 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1032242566
  • | ISBN-13: 9781032242569

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