Overview
This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.
- | Author: Kevin K. Byon, Brian H. Yim, James J. Zhang
- | Publisher: Routledge
- | Publication Date: Jan 29, 2024
- | Number of Pages: NA pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1032298766
- | ISBN-13: 9781032298764
