Branded Content And Entertainment In Advertising (Routledge Studies In Marketing)

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

• | Author: Mara Rodrguez-Rabadn. Benito
• | Publisher: Routledge
• | Publication Date: Jun 23, 2023
• | Number of Pages: 190 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032316411
• | ISBN-13: 9781032316413