Overview
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
- | Author: Mara Rodrguez-Rabadn. Benito
- | Publisher: Routledge
- | Publication Date: Jun 23, 2023
- | Number of Pages: 190 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1032316411
- | ISBN-13: 9781032316413
