Overview
Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity development and business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.
- | Author: Oswald Jones, Allan Macpherson, Dilani Jayawarna
- | Publisher: Routledge
- | Publication Date: Oct 31, 2022
- | Number of Pages: 564 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1032320036
- | ISBN-13: 9781032320038
