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Food, Wine And China (Routledge Studies Of Gastronomy, Food And Drink)

Food, Wine And China (Routledge Studies Of Gastronomy, Food And Drink)

Christof Pforr, Ian Phau

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Product Details
Author:
Christof Pforr, Ian Phau
Publisher:
Routledge
Publication Date:
Jun 13, 2022
Number of pages:
316 pages
Language:
English
Binding:
Paperback
ISBN-10:
103233911X
ISBN-13:
9781032339115

Overview

This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.


  • | Author: Christof Pforr|Ian Phau
  • | Publisher: Routledge
  • | Publication Date: Jun 13, 2022
  • | Number of Pages: 316 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 103233911X
  • | ISBN-13: 9781032339115

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