The Routledge Companion To Financial Services Marketing (Routledge Companions In Marketing, Advertising And Communication)

Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.The development of this book is thus timely for both academic and practical reasons.

• | Author: Tina Harrison|Hooman Estelami
• | Publisher: Routledge
• | Publication Date: Jun 13, 2022
• | Number of Pages: 608 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032340215
• | ISBN-13: 9781032340210