Overview
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.
- | Author: James Mahoney
- | Publisher: Routledge
- | Publication Date: Jan 30, 2025
- | Number of Pages: 00168 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1032459603
- | ISBN-13: 9781032459608
