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Social Brand Management In A Post Covid-19 Era (Routledge Focus On Business And Management)

Name: Social Brand Management In A Post Covid-19 Era (Routledge Focus On Business And Management)
Brand: Routledge
SKU: 9781032465722
Price: 79.24 USD
Availability: InStock
Author: Patrícia Dias, Alexandre Duarte
ISBN: 9781032465722

$79.24

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Product Details

Author:: Patrícia Dias, Alexandre Duarte
Publisher:: Routledge
Publication Date:: Jul 07, 2023
Number of pages:: 75 pages
Language:: English
Binding:: Hardcover
ISBN-10:: 1032465727
ISBN-13:: 9781032465722

Overview

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.