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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment

Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment - Hardback

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Product Details
Author:
Emmanuel Mogaji
Publisher:
Routledge
Publication Date:
Oct 31, 2023
Number of pages:
238 pages
Binding:
Hardback or Cased Book
ISBN-10:
1032486031
ISBN-13:
9781032486031

Overview

Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.


  • | Author: Emmanuel Mogaji
  • | Publisher: Routledge
  • | Publication Date: Oct 31, 2023
  • | Number of Pages: 238 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 1032486031
  • | ISBN-13: 9781032486031

Categories

Business & Economics

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