Overview
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
- | Author: Bob M. Fennis
- | Publisher: Routledge
- | Publication Date: May 14, 2025
- | Number of Pages: 00484 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1032596139
- | ISBN-13: 9781032596136
![The Psychology Of Advertising [Microform]](https://cdn11.bigcommerce.com/s-gibnfyxosi/images/stencil/100x100/products/2454057/2485468/9781014411013__88925.1673116339.jpg?c=1)
