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Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media

Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media

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Product Details
Author:
Carlos Diaz Ruiz
Publisher:
Routledge
Publication Date:
Mar 25, 2025
Number of pages:
00222 pages
Binding:
Hardback or Cased Book
ISBN-10:
1032828544
ISBN-13:
9781032828541

Overview

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.


  • | Author: Carlos Diaz Ruiz
  • | Publisher: Routledge
  • | Publication Date: Mar 25, 2025
  • | Number of Pages: 00222 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 1032828544
  • | ISBN-13: 9781032828541

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