Overview
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
- | Author: Andrew Smith
- | Publisher: Routledge
- | Publication Date: Jun 27, 2025
- | Number of Pages: 00142 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1032830441
- | ISBN-13: 9781032830445
